Too often I notice that people keep on living their live in a complicated way more than necessary rather than trying to find a solution to “evolve” their home. Nevertheless there are possibilities to do so within reach and affordable as well, you just need to know how to choose them and decide that the quality of your live is an invaluable good.

Taking care of your house turns out in taking care of yourself!

Ernestina Rossotto
Creator of Psico Design

Psico Design in short

Psico Design arises from the will and need of merging different knowledge. It is a branch that creates an extraordinary and innovative (com)union between psychology and art. A firm basis, aimed at creating living- or work environments that meet fully the needs and personality of those who live and work there. Environments that are beautiful, not because they are trendy, but just because those spaces are seen as beautiful by the people who spend their time there.

The goal of Psico Design is allowing people to find harmony, security and protection in their environments. By means of objects, materials and colours. The capability of listening to and understanding people joins the typical flexibility and harmony of art. Here comes Psico Design into play, a creative and conceptual movement in the field of furniture, and above all, a bridge between psychology, art and design.

Defining your own space

Defining the self is the most complex archetype to understand for the human being. It is a succession of growth experiences and moments of crisis which together leads to self-concept. Surprisingly, among all those experiences, it is the objects that are, across time, the binding force. Objects that hide always something of the owner in them. They are the result of a point of contact between the person that we are and what we choose, between us and our space.

Just think of something we use every day, such as the sofa for example. If we think about its history, we relive our history. Emotions, people, memories. Objects accompany us in a backward journey, helping us to remember and revive parts of our life.

The definition of the self passes through the definition of the environment and the choice of furnishings: this is the theory of Psico Design. The house as a Soul Suite. A little like the maternal uterus, the house protects the human being. That is why, if built in harmony with the universe and our body, it becomes an therapeutic environment.

If bio-architecture deals with building materials and energy, and feng-shui focuses on the impact that colours and furnishings have on the human psyche, Psico Design takes on a broader and more integrated approach to building and living, focusing also on the psychological aspect of individuals and their projection on their own environment.

Public space and intimate space

Certain words are difficult to comprehend because they are abstract. One of these words is “emptiness”. Emptiness is a denial, a space that gives rise to subtraction. Remove the objects, here's the space. Public space, also referred to as relational space. Collective. Open to use, action, stimulation.

A distinction can be made between urban public spaces/ relational spaces, and intimate spaces. The former are destined to sociality, communion with other people, the latter to personal primary needs. This distinction is deeply linked to the evolution of society. If once eating was considered a private thing,, nowadays, on the contrary, food is seen as a strong social mean to bring people together, capable to stimulate relationships and communications.

The unit of measurement of space is our body, so the space is not a homogeneous or neutral thing. Each one experiences it with his own body which is a point of reference to orientation and direction and since the body is dynamic, space changes around and with it.

Psico Design helps to define spaces, dividing public spaces from intimate spaces, defining relational spaces, creating a“bubble space”, which protects our intimacy.
With just a few targeted interior design intervention, customized furnishing will be created, meeting the requirements and needs of the customer.


  • Murray Bowen, “Dalla famiglia all’individuo. La differenziazione del sé nel sistema familiare” Astrolabio Ubaldini, 1980. Edited by M. Andolfi, M. De Nichilo - (Toward the Differentiation of Self in One's Family of Origin.).
  • G.P. Spirito, “Spazio come vuoto flessibile” Gangemi editore, 2011 - (Space as a Flexible Emptiness).
  • E.T. Hall, “La dimensione nascosta” Bompiani, Milano, 1969 - (The hidden dimension).
  • R. Sarti, “Vita di casa. Abitare, mangiare, vestire nell’Europa moderna” Laterza, Roma-Bari 2011 - (Home life. Living, eating, dressing in modern Europe).
  • Aymonino A., “Spazi pubblici contemporanei. Architettura a volume zero” Ed. Skira, 2006 - (Contemporary public spaces. Un-volumetric architecture).
  • Vigna D., Alessandria M.S., “La casa tra immagine e simbolo” Ed. Utet, 1996 - (The house between image and symbol).